VISUALIZE YOUR GOLF SWING AND SEE WHICH GOLF PRO IS MOST SIMILAR TO YOU
The Deloitte Ladies Open
Original Golf Pro and Peer Group data provided by Trackman
This online version contains completely randomly generated data
Because Deloitte sponsors the Deloitte Ladies Open golf tournament in the Netherlands we wanted to do something with “Swing Analytics” as the analytics department. The idea was to work together with Trackman and use their equipment together with a program that we would create to test visitors and see which golf pro was most similar to them in terms of their swing. The Trackman is a very nice tool that tracks a horde of measurements from each golf swing, such as club speed or carry. I don’t know who came up with the idea, because I wasn’t involved from the very start, but the hashtag #WelkeGolfProBenJij (translates as #WhichGolfProAreYou) had already been thought of by marketing when I came on.
I created the front-end while two other colleagues worked on the back-end making sure that the connection to the Trackman API existed and the data of each swing would be loaded into the webpage. I split the front-end into 4 separate screens.
The data that is used in the online version that I created as a showcase is completely made up and swings are randomly generated for each swing. I also attached a few introductory steps to each screen in the showcase version so you know what to do and what everything means (with intro.js).
I tried to create something with a rather clean feel. Not too many colors (two colors, Deloitte green and blue, and many grey shades), green circles repeated throughout and a lot of white space. To counter that I put in some visuals and transitions that are aesthetically appealing or different than usual and interesting to look at. Being able to quickly get insights from all the plots was less important here. It was more of a gimmick for the visitors to the tournament. Although in the end I do feel that you can still easily analyze a swing with all the charts available.
The event at the Deloitte Ladies Open on June 19 – 21, 2015 was a big success and the participants loved to see all the statistics of their swing being brought to life on the screen. Therefore, we are going to reprise at the KLM open (the guy version of the tournament) this september!