Poster on Visual Cinnamon

Kantar's MotiveMix

Mon, 18 Nov 2019 00:00:00 +0000

Kantar Consulting reached out to me to help them visualize their MotiveMix dataset. This dataset looks at American consumers along 12 “attitudinal dimensions”, such as Tech Disposition, Environmentalism, Cultural Connection, and more, to better understand what is important to consumers in the counties across the US. I created two very different pieces for this project. One being a large static poster that looks at each dimension per US state to see which states show interesting behaviors (e.g. different from most other states). The other was an animation that reveals how counties could show very similar values for the attitudinal dimensions, even though they are from completely different parts of the US, thereby transcending the typical geographic proximity that more traditional analysis tend to focus on.

A Real-World Exploration of the Janssen Product Portfolio

Thu, 17 Oct 2019 00:00:00 +0000

I created a large poster for Janssen that provides an overview of the ingredients within their product portfolio, and the extent to which those ingredients are observed across a network of healthcare data that is available throughout the Johnson & Johnson enterprise. Revealing insights such as seasonality in use, and in which areas of the world the ingredients are taken the most. This poster was created to make the employees of Johnson & Johnson, the mother company of Janssen, aware of the wealth of data that they have at their disposal to do research.

A Year in Flights

Wed, 18 Apr 2018 14:11:52 +0200

This data art piece conveys the intricacies of a year’s worth of flights performed by Transavia, a Dutch airline. Each flight is turned into an abstract shape whose appearance is completely determined by the meta-data of that flight. Together they create a piece that is unique and crafted only from Transavia’s own data that still conveys general trends (holidays, destination shifts depending on season, charter flights, etc.), while also having an artistic feel. The final piece, measuring 3m x 1.5m, was placed in Transavia’s office to remind employees about the vast amounts of data that they can use in their day-to-day work.