Culture Mapping

Wed, 19 Dec 2018 00:00:00 +0000

The client, scenarioDNA, has a (patented) data-driven method that addresses the study of people and their ideologies over time. The best way to understand where ideas are going is to see where they live in the context of near neighbors and contrasting ideologies. They had an existing interactive tool that let their users explore the data and insights. However, this tool was perceived as being too dense and complex to understand. ScenarioDNA asked me to create a new version that would hold true to their patented approach, encourage users to explore, and be understandable. I created a fully functional visual prototype, based on their Food & Beverage dataset, and design for the surrounding UX elements.

Scenariodna on Visual Cinnamon

Culture Mapping