Re-imagining music’s ‘Gold Record’ with Data Art

Tue, 22 Sep 2020 00:00:00 +0000

Sony Music reached out to collaborate on creating a data-driven re-imagination of the ‘gold record’, the record certifications plaques that celebrate milestones in the journey of a song or album. Using data from the music itself and from Spotify and Youtube, such as the streams, playlists and chart positions, I created a data art system that creates a unique poster that shows the “data fingerprint” for each song. These posters are meant to be printed at the same size as the original gold records, at 40x50cm. I therefore had a lot of room to add visual details from the elaborate datasets. I aimed for a type of work that should be placed on a wall and every time you walk by, you can read a bit more and learn something new for weeks and months. Something that’s worth it to print and frame, that keeps on giving insights the longer you look. Something that you can appreciate visually in an instant, but it takes longer to gain insights (should you even want to).

Sony Music on Visual Cinnamon

Re-imagining music’s ‘Gold Record’ with Data Art